Convert more leads to booked appointments
TrueLark Lead Engage: Immediately follows up via SMS with digital leads, giving them the opportunity to book in the text thread.
CRM (Customer Relationship Management): Shines at relationship management but not the best choice for improving lead conversion.
Maximize your marketing dollars
TrueLark Lead Engage: Manual follow-up simply cannot match the speed and efficiency of TrueLark’s conversational AI.
CRM: Lack of automation fails to create a lift in conversions which limits ROI and scalability.
What our customers say
“TrueLark helped us to field more calls and book more appointments to help take the pressure off of our front desk staff. Instead of coming in to over 25 voicemails over the weekend, we now have 5 or 6 and TrueLark took care of the rest!”
Lauren Weiber
Director of Operations, Ethos Day Spa
Beauty & Wellness
“What we were looking for in the beginning was actually someone to help us automate some of our marketing. We wanted to connect with people at the right time, with the right offers. We found that TrueLark helped with marketing but also solved a real bottleneck in customer service.”
Guy Coffey
Owner, Frenchies Modern Nail Care
Beauty & Wellness
“The value of TrueLark is not just the dollars and cents of it, it’s the volume of leads that we have and how we engage with those leads.”
Scott Marcus
Restore Hyper Wellness Multi-Franchise Owner
Beauty & Wellness
TrueLark Lead Engage vs CRM for lead conversion
| FEATURE | TRUELARK | CRM |
|---|---|---|
| Immediacy | Lead Engage follows up with digital leads via SMS upon any form fill from multiple channels. | Lacks capability to engage with multiple online leads from multiple channels 24/7. |
| Personalization | Sophisticated NLP algorithms allow it to engage in personalized, human-like conversations that allow leads to get questions answered and book appointments right in the text thread. | CRM systems don't have advanced AI engines trained on millions of actual client conversations which limits their ability to convert leads to paying customers. |
| Integration | Integrates with booking software, marketing platforms including ShopLaunch, PMS, messaging and call center software. In addition, many marketing agencies have incorporated Lead Engage into their services. | Due to lack of integrations, CRM systems can't automate scheduling, support 2-way SMS communication, create guest profiles in booking software, track lead conversion, define post-booking messages or book after hours. |
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