Dykema Breakfast featuring MB2 Dental: Tackle Scheduling Complexity With AI — Learn More

Solutions  

Dental

Modernize scheduling and patient support

Beauty & Wellness

Never miss a call, text, chat, or lead submission

Features  

USE CASES

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AI Control Center

AI communications for appointment-based businesses

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Reports & Insights

The communication metrics you need to grow your business.

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AI-led Scheduling

Intelligent technology with human-led conversations

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Omnichannel Customer Service

Manage communications across multiple channels

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Marketing Automation

Reduce redundant tasks that take you away from what matters most.

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Multi-Location Support

Grow your business with multi-location scheduling software.

Resources  

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Blog

Latest updates, guides and news

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Podcast

Navigating DSO Innovation and the future of dentistry

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Books & Webinars

Get insight from our free ebooks and webinars

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Integrations

Integrate TrueLark with your favorite tools

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Customer Stories

How TrueLark brings peace of mind to local business owners

Our Story

Multi-Location Scheduling Software

AI-powered scheduling, marketing, and more for multi-location brands

TrueLark’s industry-leading AI powers seamless multi-location management for franchises and growing brands—ensuring consistency, control, and smarter operations at every business location.

Scale smarter with TrueLark agentic AI

Multi-Location Text Conversation
TrueLark is purpose-built for franchise businesses and multi-location operations. It keeps your customer experience consistent while allowing individual locations to operate with the flexibility they need.

Multi-location and franchise features

Global Preferences

TrueLark understands the importance of keeping your brand and customer experience consistent. Whether you have 3 or 300 locations, it’s easy to set up brand preferences for all locations. Customize business information, how appointments should be scheduled, reschedule and cancellation policies, voicemail greetings, and more.

Local Customization

Different pricing in different locations? Some locations offer a particular service, but the others do not? No problem! TrueLark offers location-specific customization so clients get accurate information for their specific location every time.

Location Routing

Direct each conversation to the right place from the start. Our AI asks which location a customer is trying to reach and remembers their preferences for future interactions—reducing friction and ensuring faster resolutions.

Multi-Location Scheduling

TrueLark’s scheduling software is built for multi-location and franchise brands. Give customers the ability to book via web chat or text, filter appointments for specific days or time slots, and easily reschedule when needed.

Multi-Location Receptionist

The smartest AI virtual receptionist that works across all your locations—automatically handling scheduling, questions, and lead response while following both brand-wide standards and individual site rules. No manual oversight required.

Multi-Location Web Chat

Let TrueLark handle website visitors’ questions, from booking requests to business hours. Corporate Web Chat handles communications for multi-location brands and franchises, while giving the corporate office ultimate control over the messaging and customer experience.

Multi-Location Texting

Customers prefer to communicate by text for most interactions—on their own time, without waiting on hold. TrueLark supports asynchronous interactions across channels, so conversations can pause, resume, or switch from voice to text without losing context.

Multi-Location Analytics

Track customer service, marketing, and scheduling performance across all your locations—with clarity at both the brand and individual site level. Compare campaign effectiveness, booking conversion rates, and service resolution metrics to spot trends, optimize workflows, and manage resources more effectively.

Call Center Integration

Integrates seamlessly with your call center, sharing context and orchestrating communications between locations and teams. By handling most interactions end-to-end, it frees up agents to focus on conversations that require empathy, persuasion, or nuanced human judgment.

Industry-leading solutions for multi-location brands

Rated 4.8/5.0 stars on Capterra

Multi-location Agentic AI

Unmatched AI that scales with you

TrueLark’s agentic AI is purpose-built for the complexities of multi-location and franchise operations. It learns your brand’s preferences, adapts to each location’s needs, and delivers consistent, high-quality customer experiences—automating scheduling, marketing, and communications at scale.
AI Location Management
Multi-location scheduling

Scheduling platform

Smart scheduling for every location

TrueLark’s multi-location scheduling software lets customers book appointments at any site, via web chat or text. Filter by location, service, or staff, and manage reschedules or cancellations effortlessly—giving your team more time to focus on service, not logistics.

Marketing automation

Brand-level strategy, site-level results

Our AI-powered multi-location marketing platform lets you launch and manage campaigns across your entire network or tailor them for individual sites. Brand-wide and site-specific dashboards provide actionable insights—so you can track performance, optimize engagement, and drive growth at every business location.
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Customer communications

Consistent, personalized customer service –everywhere

TrueLark’s multi-location scheduling software lets customers book appointments at any site, via web chat or text. Filter by location, service, or staff, and manage reschedules or cancellations effortlessly—giving your team more time to focus on service, not logistics.

Scheduling case studies

Beauty & Wellness

$3200

additional revenue per month

8X

ROI

16

new leads booked per month

“It’s fun to wake up in the morning and there’s somebody new on the schedule that we’d never heard about before because they booked in the middle of the night through TrueLark. You’ll never get over that.”

Beauty & Wellness

433

Conversations per month

81%

Conversation handle rate

27%

Booking request conversion

“TrueLark facilitated an average of 28 online bookings per week, with 17 occurring after hours, contributing to an additional monthly revenue of approximately $26,000.”

Beauty & Wellness

68%

Calls fully handled by AI

644

Conversations per month

$7.3K

Revenue booked per month

“TrueLark is our catch-all when we can’t get to the phone in time, and it’s been a really big savior for us.”

Beauty & Wellness

20%

Avg. conversion rate

3774

Avg. monthly submissions

191

Avg. campaigns per month

“Before TrueLark, we used spreadsheets to track leads. With Lead Engage, having the text go out immediately and tracking the lead all the way through to booking without staff having to think about it has been beneficial to all of our Restore clients.”

Beauty & Wellness

30

Average new clients/month

78%

Conversation handle rate

$2400

Additional revenue/month

“With TrueLark, clients can have undivided attention whether they’re in the salon or outside the salon, and for the clients that are not in the salon, TrueLark really helps with that.”

Beauty & Wellness

73

Clients using Lead Engage

30%-55%

Lead conversion rate

1-2 days

Time to onboard Lead Engage

“Since adopting TrueLark, we have had a lot more referrals and people reaching out to us via word-of-mouth. This is simply because of the results we’re getting for our clients. That means more to us than any new client. We made a really good decision in partnering with TrueLark.”

Frequently Asked Questions

We built TrueLark franchise communication software from the ground up to support the operational complexity of growing multi-location businesses. Our platform handles scheduling, marketing, and customer service interactions end-to-end, across voice, text, and web chat—without requiring location staff to step in. It follows both brand-wide standards and location-specific rules automatically, so you get consistent execution at scale without losing local flexibility. You also get full visibility and control with centralized reporting and configuration tools that eliminate guesswork.

TrueLark is trusted by some of the largest DSOs, franchise networks, and multi-location wellness brands in North America. TrueLark delivers scalable automation that fits complex appointment-driven operations. Our clients include Restore Hyper Wellness, SGA Dental Partners, Radiant Waxing, True REST, The Smilist and The Dermatology Specialists.

TrueLark allows brands to set and manage global preferences for all locations, ensuring consistency and compliance. We’ve built thousands of configurations and can support any workflow you need.

  • Brand messaging: Standardize greetings, responses, and marketing messages across all sites.
  • Scheduling rules: Apply uniform booking, rescheduling, and cancellation policies.
  • Service offerings: Define which services are available network-wide.
  • Reporting standards: Set unified analytics and reporting criteria for performance tracking.

Each location can tailor settings to its unique needs, ensuring customers receive relevant, accurate information.

  • Local pricing: Adjust service pricing to reflect local market conditions.
  • Location-specific services: Offer or restrict services based on what each site provides.
  • Staff availability: Set hours and staff schedules for individual locations.
  • Custom promotions: Run location-exclusive marketing campaigns or offers.

TrueLark is built to scale, supporting businesses from a handful of sites to hundreds of locations—without compromising performance or control.

TrueLark integrates with leading scheduling, CRM, marketing platforms and practice management systems commonly used by franchises, Dental Service Organizations and multi-location brands. Our integration partners include Mindbody, Boulevard, Booker, HubSpot, Zapier, Instapage, and Gravity Forms.

See TrueLark in action

From centralized scheduling to location-level customization, TrueLark handles complexity so your teams don’t have to. Book a demo to see how our AI streamlines operations across every site—no matter how many you have.
Meet TrueLark

The AI Control Center built for appointment-based businesses

TrueLark is more than just AI appointment scheduling—it’s a complete communications platform built to support your entire front desk. From capturing leads to managing bookings, handling customer questions, sending follow-ups, and analyzing performance across locations, TrueLark business appointment software brings it all together in one intuitive system. Every conversation, every touchpoint, every result—powered by one unified AI.

Scheduling is just the start. TrueLark also automates:

Resources to help you get ahead