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Don’t Replace Your Front Desk, Super Power Them

Whether you’ve got a small, medium, or large-scale business, your front desk must always be staffed. Customers can call or text at any time, and they need a response or an acknowledgment in the right way at the right time. However, there may be situations when the desk is understaffed, and customers are dealing with … Continued

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How TrueLark’s Lead Engage is Helping Businesses Crush their Growth Targets

Often businesses make a classic rookie mistake: they pour money into marketing and digital advertising without having the wherewithal to follow up on the leads it generates. What is the point of shelling out cash on lead generation campaigns if the follow-up on new, interested customers falls abysmally short? Businesses place ads on various websites … Continued

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Why Call When You Can Text?

Phone-based communication used by many businesses is traditional but outdated. More often than not, voicemail can be a waste of time: calling someone back and leaving messages if they are not available can turn into a game of phone tag that leads nowhere fast. IVR does work up to a point; however, it is frustrating … Continued

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Rethinking Call Centers for Franchises

It’s tough managing the phones while running a business—salons, spas, gyms, and medical offices often turn to call centers to carry the burden. They’re the conventional approach to customer service, and the market is massive, with well-entrenched players. Unfortunately, they also present many challenges: they’re expensive to operate even for limited coverage; have long wait-times; … Continued

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