Modernize scheduling and patient support

Beauty & Wellness

Never miss a call, text, chat, or lead submission


Automate sales, scheduling and member communications



AI-led Scheduling

Intelligent technology with human-led conversations

Reports & Insights

The communication metrics you need to grow your business.

Marketing Automation

Reduce redundant tasks that take you away from what matters most.

Omnichannel Customer Service

Manage communications across multiple channels

Multi-Location Support

Grow your customer base with automated marketing tools



Latest updates, guides and news


Find out more about our partner program

Books & Webinars

Get insight from our free ebooks and webinars

Comparison Library

See how TrueLark stacks up against competitors

ROI Calculator

Calculate your potential revenue booked per year

Customer Stories

How TrueLark brings peace of mind to local business owners

Our Story

Marketing Automation

Do more with less

Reduce redundant tasks that take you away from what matters most. Your time is valuable, use it wisely without reducing productivity.

Warm leads will never go cold again

Proactive marketing and communication tool

Outreach - Marketing Tools - Text Promo
Bar graph

With TrueLark customers on average see


additional revenue booked 




calls handled fully

Lead Engage

Warm leads will never go cold again

Lead Engage contacts prospective clients immediately via text when they submit a marketing form, helping them to schedule a service, first-class, consultation, or any promotion your business is currently running — giving you the comfort of knowing that warm leads never go cold again.


Proactive marketing and communication tool

Outreach is a one-way, proactive marketing, and communication tool that uses SMS text messaging. This feature allows you to send promotional content, business updates, and other one-way messages to opted-in contacts. Outreach supports marketing efforts, client retention, lead generation, and customer communications.

Our success stories



Conversation handle rate


Annual increase in EBITDA (est.)


Conversations per month per location

With the TrueLark, there is a missed appointment rate less than 30%. With online scheduling, the missed appointment rate is between 30% and 40%. Anything less than 30% is a game changer.

Beauty & Wellness


Avg. conversion rate


Avg. monthly submissions


Avg. campaigns per month

“Before TrueLark, we used spreadsheets to track leads. With Lead Engage, having the text go out immediately and tracking the lead all the way through to booking without staff having to think about it has been beneficial to all of our Restore clients.”

Beauty & Wellness


Average new clients/month


Conversation handle rate


Additional revenue/month

“With TrueLark, clients can have undivided attention whether they’re in the salon or outside the salon, and for the clients that are not in the salon, TrueLark really helps with that.”

Beauty & Wellness


Clients using Lead Engage


Lead conversion rate

1-2 days

Time to onboard Lead Engage

“Since adopting TrueLark, we have had a lot more referrals and people reaching out to us via word-of-mouth. This is simply because of the results we’re getting for our clients. That means more to us than any new client. We made a really good decision in partnering with TrueLark.”

Beauty & Wellness


Monthly conversations


New bookings


Conversion to repeat clients

“The value of TrueLark is not just the dollars and cents of it, it’s the volume of leads that we have and how we engage with those leads.”

Beauty & Wellness


bookings per month


conversation handle rate


booking request conversion

“If it’s hard to book or if it sounds like a robot that you’re interacting with, it’s not going to go well. That’s not our voice. If you want your company to seem really smart, TrueLark does it for you.”

Resources to help you get ahead