Modernize scheduling and patient support

Beauty & Wellness

Never miss a call, text, chat, or lead submission


Automate sales, scheduling and member communications



AI-led Scheduling

Intelligent technology with human-led conversations

Reports & Insights

The communication metrics you need to grow your business.

Marketing Automation

Reduce redundant tasks that take you away from what matters most.

Omnichannel Customer Service

Manage communications across multiple channels

Multi-Location Support

Grow your customer base with automated marketing tools



Latest updates, guides and news


Find out more about our partner program

Books & Webinars

Get insight from our free ebooks and webinars

Comparison Library

See how TrueLark stacks up against competitors

ROI Calculator

Calculate your potential revenue booked per year

Customer Stories

How TrueLark brings peace of mind to local business owners

Our Story

AI-led Scheduling

Automate with intelligence

Hundreds of ways to customize the product to match how you do business. The technology is artificial intelligence (AI), but the conversations are human-led.

Integrates with your software.

Book for multiple guests or appointments.

Convenient scheduling filters.

Recommend additional services.

Automatically collect information.

Easily update appointment times.

Ask customers guided questions.

Reduce gaps between appointments.

Integrates with your booking platform.

Custom messaging for your brand.

AI led Scheduling - Appointment booking example

With TrueLark customers on average see


additional revenue booked




calls handled fully

Online Booking

Stay on top of client communication

Improve efficiency and patient satisfaction by allowing the flexibility of booking appointments online. TrueLark allows patients to schedule, reschedule, and cancel appointments anytime from their computer or mobile device. 

multi-service, multi-guest appointments

Handle multi-requests

TrueLark handles 10x more scenarios, comparing to chatbots that are only able to achieve booking a simple, single-user, single-service appointment.


Scheduling filters

Allows you to filter when booking classes or appointments via TrueLark. Book before or after a specific time, block bookings for an entire day, book services at preferred time slots, etc.

upsell and add-ons

Recommend additional services

Make personalized recommendations to your clients based on their needs and goals. Educate guests about your offerings, and upsell by suggesting add-ons.

Our success stories

Beauty & Wellness


Conversations per month


Conversation handle rate


Booking request conversion

“TrueLark facilitated an average of 28 online bookings per week, with 17 occurring after hours, contributing to an additional monthly revenue of approximately $26,000.”



Conversations per month


Booking request conversion


Additional revenue per month

“During the first few months, the platform captured one to two new patient appointments per day. And as patients got used to the system, it began yielding three to four new appointments daily, with occasional peaks of five.”

Beauty & Wellness


Calls fully handled by AI


Conversations per month


Revenue booked per month

“TrueLark is our catch-all when we can’t get to the phone in time, and it’s been a really big savior for us.”



Conversation handle rate


Annual increase in EBITDA (est.)


Conversations per month per location

With the TrueLark, there is a missed appointment rate less than 30%. With online scheduling, the missed appointment rate is between 30% and 40%. Anything less than 30% is a game changer.

Beauty & Wellness


Avg. conversion rate


Avg. monthly submissions


Avg. campaigns per month

“Before TrueLark, we used spreadsheets to track leads. With Lead Engage, having the text go out immediately and tracking the lead all the way through to booking without staff having to think about it has been beneficial to all of our Restore clients.”

Beauty & Wellness


Average new clients/month


Conversation handle rate


Additional revenue/month

“With TrueLark, clients can have undivided attention whether they’re in the salon or outside the salon, and for the clients that are not in the salon, TrueLark really helps with that.”

Collecting Payments And Contact Information

Collect important info

TrueLark allows businesses to collect contact and payment information prior to an appointment. Request that the guest enters their credit card in order to secure the appointment, reducing administrative time before the appointment and removing any need for human involvement. Everything is taken care of for you.

Text to Book, Reschedule and Cancel

Schedule services over text message conversation

Allow your clients to schedule services over text message conversation. Clients can book, cancel, or update their services through natural human-like conversations. TrueLark will sync with your booking software to assist with payment collection and scheduling.

Guided Service Selection

Ask specific questions and gather info about your clients

Ask specific questions and gather info about your clients, such as location or referral source, prior to further engagement via chat. This information will guide the conversations to ensure your clients get the answer that is most relevant to their situation while collecting the information your team needs to provide the very best experience.

Schedule Optimization

Prevent large gaps in your schedule and optimize capacity

Prevent large gaps in your schedule by recommending appointment times that optimize capacity. TrueLark supports the optimization of your schedule by encouraging clients to book at times that are grouped near other appointments, helping to prevent wasted time in your schedule.

Schedule Integration (real-time sync)

Keeping your schedule up-to-date

TrueLark syncs with your booking platform in real time to give guests the most accurate and up-to-date appointment information available. Seamlessly schedule and reschedule appointment without worrying about booking over another appointment.

Message Customization

Customizations that fit your needs

With TrueLark’s AI-led software, there’s no one-size-fits-all solution. Businesses can customize everything from how staff and appointment availability is shown, ask qualifying questions needed to secure the appointment, deliver post-booking instructions and more. You can even choose how TrueLark refers to your customers (guest, patient, etc.) and how it describes your business. TrueLark is truly an extension of your staff.

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