Fitness

Beauty, Wellness and Fitness: A view of the industry during COVID19 from the front lines

The Beauty, Wellness, and Fitness industries, collectively a $124B industry in the US, have been hit especially hard by COVID-19. Billions of dollars of revenue have been lost over the last few weeks. Hundreds of thousands of staff have been laid off. Some businesses have had to shut down forever, with many more facing an … Continued

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Fitness

This Too Will End: What Businesses Are Doing to Prepare

With current world events, this has been a shock to all our systems.  For many business owners, your response to COVID19 and the impact it is having our industry might even follow the pattern of grief: denial, anger, bargaining, sadness, and finally acceptance. We’re experiencing this alongside you.  Whenever you are in this pattern, know … Continued

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Fitness

How to Communicate with Clients During COVID-19 Above and Beyond Email

Communication is critical to keep your clients engaged and informed amongst business closures due to COVID-19. Our inboxes are being flooded with emails around how businesses are combatting the everchanging landscape we’re experiencing. To make sure your message doesn’t get lost, consider other ways you can connect with your community above and beyond email.  Call … Continued

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Fitness

Retain your Staff with this 4-Day Staff Training Program Template

Your Front Desk provides clients with their first impression of the business, they keep the ship sailing smoothly, they sell memberships, book appointments and so much more. Making sure your newest team members get the best training is critical. There is so much to think about and training your newest staff members is a job … Continued

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Fitness

It’s 2020: Why no one wants your app anymore

It’s 2020, whoa. We are stepping into a new decade. If we look back over the past decade, a lot has changed in the fitness, spa, salon, and wellness industry. A majority of businesses are using online booking platforms, we have seen the rise of mobile apps, and automated marketing tools are becoming more accessible … Continued

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Fitness

Small business owners: We see you. We acknowledge you. We celebrate you.

Our team at TrueLark wants to celebrate all the small business owners out there not only on Small Business Saturday but every day. Our employees have owned spas, fitness studios, and salons before coming to work at TrueLark. Running a small business was the most rewarding and challenging thing we’ve ever experienced.  You have a … Continued

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