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How to Book More Spa Appointments and Free Up Staff Resources

August 15, 2022

You’ve probably heard the phrase “Time is money.” Time is a finite resource, and once it is gone, it is gone. If your spa is short-staffed or your front-desk staff is stretched thin, this can increase the burden on your team members.

Front desk tasks take up a lot of time, time that your team probably doesn’t have while looking after your customers. This can significantly impact the customer experience, and the customer experience is what keeps your clients coming back time and time again.

Using the right spa software solution can reduce the burden placed on your staff by automating spa appointments so your staff can focus on providing the best customer experience for your clients.

Customer Experience

A trip to the spa involves more than just getting a new hairstyle or other treatment. It is an experience. For many customers, making a trip to the spa has even become a regular part of their health routine. When salons and spas provide a quality experience, it provides a wealth of other benefits, including:

  • Increased customer loyalty
  • Increased customer spend
  • Increased customer retention

Each of these generates more revenue over the lifetime of a customer.

However, at the same time, a bad experience can ruin it all. Fifty percent of customers say they will switch to a competitor after just one poor experience. So, finding a way to free up staff time to invest in the things that create a positive customer experience can be key to growing your spa business.

Free Up Staff Time

TrueLark’s medspa software can free up your staff by handling up to 82% of customer queries without the need for human interaction. Whether people call, text, use a Chatbot, or connect through social media, TrueLark’s AI virtual assistant can respond instantly with a friendly text and answer any questions, quote current prices, and book appointments on the spot.

This eliminates much of the manual work your staff would normally have to do, allowing them more time to spend with customers. At the same time, it eliminates the hassle of having to return calls and leave messages in hopes that customers call back.

Eighty-five percent of missed calls result in customers who never call back. If customers do not receive an immediate response to their inquiry, they are more likely to reach out to a competitor and never contact you again, meaning missed opportunities and lost revenue. And when you cannot answer calls, texts, or inquiries promptly, it undermines the high quality of service you strive to uphold.

TrueLark can handle all your customer communications, questions, and bookings 24/7 — increasing your revenue, all while reducing the overhead of adding additional staff.

Improve Your Marketing ROI

TrueLark’s spa software can integrate with your advertising platform to collect your prospects’ contact information and use that information to follow up by text messaging so you don’t have to.

One of the highest costs for any business is customer acquisition. Marketing is an effective and essential part of growing your business, but it can be expensive. To maximize its effectiveness, you must be able to respond to your advertising or marketing leads before they go cold. If your customers cannot receive immediate answers to their questions or book appointments on their own time, it can impact the effectiveness of your marketing campaigns.

Effective marketing will generate demand for your services. However, if you cannot fulfill that demand immediately, your customers may go elsewhere. Worse yet, this means your marketing efforts worked — for your competitor.

When someone contacts you, regardless of which channel they use, you cannot afford to miss an opportunity to book an appointment. Leverage TrueLark’s medspa software to ensure you never miss another lead.

Book More Appointments, Generate More Revenue

Sage Wellness in Portland turned to TrueLark to handle their scheduling and bookings so they could free up staff time to focus on other areas of the business. This reduced the burden on their team and eliminated the need for a full-time receptionist. In just six months, TrueLark handled more than 1,700 inquiries and booked 170 appointments automatically. TrueLark added more than $40,000 in revenue to Sage Wellness’s bottom line while also allowing team members to focus on client care.

Restore Hyper Wellness has 75 locations nationwide. With an increasing call volume, they needed a more efficient way to automate appointment scheduling and handle customer inquiries. Responsiveness is key. Using TrueLark’s medspa software to nurture leads, they quickly experienced results that led to signing up 40 new memberships and generating an ROI of 20:1.

TrueLark’s spa software allows team members to focus on the in-person aspects of the business, while it responds to the customer service needs of clients online and over the phone.

Want to free up staff resources, add time back into your day to focus on the customer experience, and book more appointments? Book a demo today.

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