Solutions  

Dental

Modernize scheduling and patient support

Beauty & Wellness

Never miss a call, text, chat, or lead submission

Features  

USE CASES

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AI Control Center

AI communications for appointment-based businesses

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Reports & Insights

The communication metrics you need to grow your business.

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AI-led Scheduling

Intelligent technology with human-led conversations

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Omnichannel Customer Service

Manage communications across multiple channels

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Marketing Automation

Reduce redundant tasks that take you away from what matters most.

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Multi-Location Support

Grow your business with multi-location scheduling software.

Resources  

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Blog

Latest updates, guides and news

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Podcast

Navigating DSO Innovation and the future of dentistry

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Books & Webinars

Get insight from our free ebooks and webinars

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Integrations

Integrate TrueLark with your favorite tools

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Customer Stories

How TrueLark brings peace of mind to local business owners

Our Story

Marketing Automation Software

AI marketing automation built for appointment-based businesses

Unlock higher ROI with marketing automation AI that converts more leads, reduces manual work, and drives smarter, data-backed decisions. TrueLark AI-powered marketing software is purpose-built for appointment-based businesses across health, wellness, beauty, and dental sectors.

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Man texting with AI Agent

Marketing made easy with TrueLark agentic AI

TrueLark redefines marketing automation by delivering dynamic, context-aware experiences that outperform static email tools and rigid CRM plug-ins. With TrueLark AI-powered marketing tools, you’re not just sending messages—you’re having conversations that convert.

Top marketing automation features

Lead Engage

TrueLark lead engagement software converts prospects automatically by guiding them through a personalized booking journey the moment they express interest.

Outreach

Send timely reminders, promotions, or follow-ups with SMS marketing automation. Outreach campaigns are AI-powered and fully integrated with your existing tools.

Industry-leading AI marketing software

Rated 4.8/5.0 stars on Capterra

Agentic AI marketing

Contextual conversations that convert

TrueLark uses conversational AI to go beyond static forms or bulk emails. Engage in two-way conversations that qualify, nurture, and schedule leads in real time—all personalized by behavior and history.

SMS conversation view in TrueLark Dashboard

Intelligent automations

Automate the journey from lead to loyal customer

TrueLark’s marketing automation AI handles routine tasks like follow-ups, promotions, and nurture campaigns—freeing your team to focus on high-impact work.

Multi-location marketing

Scalable automation for growing businesses

TrueLark enables multi-location businesses and franchise networks to manage marketing communications from one centralized platform while tailoring campaigns to each local market. 

Managing clients in different locations

Marketing case studies

Beauty & Wellness

$3200

additional revenue per month

8X

ROI

16

new leads booked per month

“It’s fun to wake up in the morning and there’s somebody new on the schedule that we’d never heard about before because they booked in the middle of the night through TrueLark. You’ll never get over that.”

Beauty & Wellness

433

Conversations per month

81%

Conversation handle rate

27%

Booking request conversion

“TrueLark facilitated an average of 28 online bookings per week, with 17 occurring after hours, contributing to an additional monthly revenue of approximately $26,000.”

Beauty & Wellness

68%

Calls fully handled by AI

644

Conversations per month

$7.3K

Revenue booked per month

“TrueLark is our catch-all when we can’t get to the phone in time, and it’s been a really big savior for us.”

Beauty & Wellness

20%

Avg. conversion rate

3774

Avg. monthly submissions

191

Avg. campaigns per month

“Before TrueLark, we used spreadsheets to track leads. With Lead Engage, having the text go out immediately and tracking the lead all the way through to booking without staff having to think about it has been beneficial to all of our Restore clients.”

Beauty & Wellness

30

Average new clients/month

78%

Conversation handle rate

$2400

Additional revenue/month

“With TrueLark, clients can have undivided attention whether they’re in the salon or outside the salon, and for the clients that are not in the salon, TrueLark really helps with that.”

Beauty & Wellness

73

Clients using Lead Engage

30%-55%

Lead conversion rate

1-2 days

Time to onboard Lead Engage

“Since adopting TrueLark, we have had a lot more referrals and people reaching out to us via word-of-mouth. This is simply because of the results we’re getting for our clients. That means more to us than any new client. We made a really good decision in partnering with TrueLark.”

Frequently Asked Questions

Unlike traditional AI-powered marketing tools, TrueLark leverages agentic and conversational AI to deliver dynamic, personalized experiences that adapt in real-time to lead behavior and context.

TrueLark automates a variety of workflows, including:

  • Automatic follow-up messages after inquiries
  • SMS automation for promotions, reminders, and alerts
  • Re-engagement campaigns for dormant leads

TrueLark AI marketing automation integrates with leading marketing platforms including HubSpot, Zapier, Gravity and Instapage.

Marketing automation connects seamlessly with TrueLark’s scheduling, customer service, and analytics features, creating a unified AI Control Center that drives growth through intelligent workflows.

See our marketing automation tools in action

Discover how TrueLark transforms your marketing through AI automation. Our AI adapts to real-time behaviors and preferences, helping you engage smarter, convert faster, and scale efficiently—all without added complexity or headcount.

Meet TrueLark

The AI Control Center built for appointment-based businesses

Marketing automation is just one powerful feature of our full-service AI communications platform.

Scheduling

Let customers book instantly, anytime—TrueLark’s AI handles scheduling in real-time, even after hours, without human intervention.

Customer service

Deliver fast, accurate responses with conversational AI that resolves inquiries, captures leads, and supports customers 24/7.

Insights

Access built-in analytics that transform customer interactions into actionable insights to optimize performance and marketing strategies.

Multi-location

Manage all locations from one dashboard while customizing messaging and offers to fit each local audience and market.

Resources to help you get ahead