What is Outreach?
Outreach is a one-way, proactive marketing and communication tool that uses SMS text messaging. This feature allows you to send promotional content, business updates, and other one-way messages to opted-in contacts.
Outreach supports marketing efforts, client retention, lead generation, and customer communications.
How can your business use this feature?
- Create Text Message Marketing Campaigns
- Promotional messages around discounts, sales, etc.
- Links to purchase gift cards or products
- Reminders to reschedule canceled appointments (coming soon!)
- Business updates to keep customers informed
Who is it available to?
This feature is available to anyone with the Ultimate pricing option.
How does this comply with laws and regulations?
At the end of each Campaign text message, TrueLark adds “Reply STOP to opt-out”, which allows the customer to opt-out of future campaigns from your Outreach Text Only Number. This will prevent TrueLark from sending out future marketing messages to that contact.
Note:
- This will not prevent TrueLark from contacting the customer if they call in and are routed to TrueLark.
- Opting out of outreach campaigns does not opt customers out of receiving communication in your booking software
Additional features you can expect in future releases
- Ability to pull contact lists from your CRM
- The ability for clients to respond to the Outreach text to get answers to questions, sign up for classes, schedule appointments, etc.
Want to learn more? Check out our video tutorial here. or reach out to our team with questions ([email protected]).
