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The ROI of AI (Artificial Intelligence) for Dental Support Organizations (DSO)

January 22, 2024

Effective patient communication is the lifeblood of Dental Service Organizations (DSOs), and the key to maximizing ROI. Dental practices face challenges like missed calls and lost leads, which can significantly impact their bottom line. In this blog post, we’ll explore how TrueLark’s AI patient communication solutions can boost ROI for DSOs.

Missed Calls = Lost Revenue

Many DSOs have grappled with the challenge of missed calls and lost opportunities. Patients seeking dental care often encounter busy phone lines, leading to frustration and missed appointments. Prospective patients who can’t book an appointment by calling the practice may turn to a competitor. Few people leave a voicemail and wait for a call back. If an existing patient can’t resolve an issue over the phone, they may also consider a competitor – especially if it happens repeatedly.

Both scenarios hamper the financial performance of DSO dental offices.

TrueLark solves this pressing problem and delivers measurable ROI of AI. With its comprehensive suite of tools, including Virtual Receptionist, Web Chat, Online Booking, and Lead Engage, TrueLark revolutionizes patient communication for DSOs. It not only ensures that every call is answered promptly, it allows patients to immediately execute on the goal of their call – booking an appointment, rescheduling an appointment, getting answers to FAQs, checking insurance providers, or accessing the payment system.

AI Patient Communications and ROI

TrueLark’s impact on ROI for DSOs is tangible and impressive. For example, one of our DSO clients saw a $90,000 lift within four months of adding TrueLark to 40 dental practices. The DSO is on track to enjoy an annual boost of $500,000 — an impressive financial leap for any DSO.

Increased Appointment Bookings

How many calls is your DSO missing? TrueLark’s 24/7 availability guarantees that no patient call goes unanswered, resulting in an increase in appointment bookings. This means more revenue-generating opportunities for Dental Support Organizations and their affiliated dental practices.

Conversion of Leads to Patients

TrueLark Lead Engage helps DSOs convert potential patients into loyal clients. Lead Engage immediately sends an SMS to any prospect that fills out a form online. TrueLark Lead Engage is ideal for scaling DSO digital marketing as it can follow-up with hundreds of leads simultaneously from limitless online campaigns including Google paid ads, Facebook, Instagram, LinkedIn or landing pages.

Efficiency and Cost Savings

By eliminating the inefficiencies of traditional communication methods, TrueLark saves staff time and reduces operational costs. This improved efficiency translates directly into improved ROI. Many of our Dental Service Organization clients have saved money on labor costs – either by eliminating call centers and answering services or operating with smaller (but mightier) front desk teams.

Enhanced Patient Experience

Patients appreciate the convenience of AI-powered booking and personalized communication, leading to higher patient satisfaction and retention. Happy patients are more likely to return, increasing the lifetime value of each patient.

Scalability and Growth

TrueLark’s ability to handle routine tasks allows staff to focus on growth strategies and expanding the DSO’s reach, leading to increased ROI potential.

Improved Staff Productivity

With fewer callbacks and a focus on live interactions, dental front office staff members become more productive, further enhancing the DSO’s operational efficiency and ROI.


TrueLark’s AI patient communication is the solution for Dental Service Organizations seeking to increase their ROI. By addressing the challenges of missed calls and lost opportunities, TrueLark not only improves financial performance but also enhances the overall patient experience.

To discover the ROI of AI in your DSO or multi-location dental practice, we invite you to schedule a demo with one of our DSO AI experts. We look forward to providing you with a customized ROI framework.


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