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Dental Practice Marketing: How to Follow-Up With Every Lead

June 19, 2023

There are more than 200,000 dental offices nationwide and the number of new dentists continues to grow. At the same time, we have seen a decline in the effectiveness of traditional advertising and an increase in “solutions” from dental marketing agencies that show inconsistent results.

Even if you have a marketing and advertising strategy that drives response, it may not always be effective in helping you increase the number of patients you serve. Patient interaction is actually the most critical part of dental practice marketing.

You need to communicate clearly and effectively with patients regardless of how and when they contact you. If your dental marketing strategies work and potential patients get in touch, you need to respond immediately, even after hours when your office is closed.

Managing Patient Calls and Queries

Ask yourself these questions:

  • What happens if a call comes in and the front desk is too busy to answer it?
  • What happens if a prospective patient calls or texts you after hours?
  • What happens if patients contact you to schedule an appointment outside your business hours?

For most dental practices, the answer is to ask patients to leave a message and get back to them as soon as possible. This can cost you patients. Studies show that 85% of prospective patients will never call back if you miss their call and ask them to leave a message. These are lost opportunities to grow your practice.

Provide an Immediate Response

The right dental communication software guarantees patients get an immediate response no matter when they contact you. If someone calls your office after hours or when your front desk staff is busy, TrueLark connects with them via text. Its conversational AI functionality manages patient interactions, lets them book and reschedule appointments, and provides immediate answers to common questions.

The same process applies if someone texts your office on your dental practice website or contacts you using Web Chat using social media platforms like Facebook or Instagram.

Stay in Touch

TrueLark conversational AI also follows up with patients. If they do not respond to you, our AI communication software sends timed follow-up messages to encourage people to complete the booking process or re-engage.

You can also use TrueLark to stay in touch with your current patients or reactivate patients you have not seen in a while. You can send targeted marketing messages to groups of patients and let the automation book appointments for you.

Offer 24/7 Online Scheduling

Today, people are used to transacting business online and they expect a completely interactive experience at all times. However, only a quarter of dental offices let patients book appointments online. Adding real-time, online scheduling can make a significant difference in filling up your appointment calendar.

The Mayo Clinic recently conducted a year-long study regarding the use of self-scheduled appointments and found two significant findings. First, nearly 30% of appointments were booked after office hours. These appointments might never have been made if self-service options were not available. Second, when patients schedule appointments themselves, they are more likely to honor the appointment. Online scheduling significantly reduces no-shows and cancellations compared to when the staff schedules appointments.

With TrueLark, you do not have to ask people to fill out an appointment request form or play phone tag to schedule or reschedule appointments. Your AI agent acts as a virtual assistant by handling all appointments and answering common questions. TrueLark also integrates with your practice management software or booking platform in real-time, so everything remains in sync.

Improve Patient Communication and Grow Your Dental Practice

TrueLark handles more than five million calls and books more than $2 million worth of new appointments every month. Keep your appointment calendar full, reduce no-shows, and never miss a patient call or contact again.

Dental practices that use our AI tool see an average ROI of 20:1. Book a demo to learn how we can help you grow your dental practice.

Originally published July 18, 2022. Updated June 19, 2023.


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