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How to Set Up a Marketing Campaign in 15 Minutes

September 19, 2024

Our clients love how fast they can launch a marketing campaign with our AI-powered Lead Engage tool. If you’re manually following up with digital leads, check this out:

How to Launch a Marketing Campaign in 15 Minutes with TrueLark Lead Engage

What is TrueLark Lead Engage?

TrueLark Lead Engage is an AI-powered tool that automates lead follow-up with an SMS AI chatbot. By connecting directly to your lead generation forms, Lead Engage captures vital contact information as soon as it’s submitted and immediately follows up with a texting conversation. The chatbot uses our patented Artificial Intelligence-powered virtual receptionist. It can engage in complex conversations that drive the lead toward booking an appointment.

Lead Engage is fast and smart and can achieve the following outcomes:

  • Scheduling an appointment
  • Signing up for a class
  • Providing answers to detailed questions about services, staff, and schedule

Immediate conversational AI guides and nurtures leads through the process. Its breadth of knowledge ensures that the lead can get all the information they need to claim the offer and feel confident about scheduling the appointment. Plus, it integrates with your existing online lead platforms, such as Instapage, Facebook, and FormStack, using webhook functionality. Because TrueLark integrates with booking platforms and other software, when the lead schedules an appointment, it is registered in your booking system.

Improve lead conversion rates with 24/7 lead capture

Manual lead follow-up is difficult enough when your employees are on the clock, let alone after hours. 24/7 lead capture allows you to engage with potential clients anytime, anywhere. By automating the follow-up process, Lead Engage not only reduces the workload for your team but also significantly improves marketing campaign lead conversion rates.

Track and optimize your campaigns with reporting and analytics

Analytics are key to understanding how effectively your campaigns are engaging leads and converting them into customers. TrueLark AI-powered marketing makes it easy to track performance. Here are some screenshots of our reporting dashboards.

Marketing campaign analytics

 

TrueLark Lead Engage provides real-time insights into the customer journey, enabling you to monitor which messages generate the most engagement, which channels are driving the most leads, and overall conversion rates.

With this data at your fingertips, you can quickly adjust messaging, targeting, or timing to improve SMS marketing campaign performance. When you can set up a marketing campaign in a few minutes, you can launch the right campaign at the right time – capitalizing on changing business conditions without delay.

Compare campaigns

This screenshot shows how the platform tracks promotions and campaigns. Ditch the spreadsheets and embrace TrueLark marketing automation!

TrueLark Marketing campaign analytics

Campaign optimization

This image shows how TrueLark tracks conversions per touchpoint. Lead Engage can send up to three customized messages. If the lead doesn’t book in the first SMS, it will send two more, increasing the chances of lead conversion. Among thousands of campaigns managed by TrueLark clients, the vast majority of bookings occur shortly after the first message. This underscores the importance of immediate lead follow-up.

 

TrueLark marketing campaign reporting

Automated personalized, 24/7 engagement is the most effective way to increase lead conversion without manual work. If you would like to see a demo of TrueLark Lead Engage, we invite you to schedule a demo today.

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