Convert more leads to booked appointments
TrueLark Lead Engage: Immediately follows up via SMS with digital leads, giving them the opportunity to book in the text thread.
CRM (Customer Relationship Management): Shines at relationship management but not the best choice for improving lead conversion.
Maximize your marketing dollars
TrueLark Lead Engage: Manual follow-up simply cannot match the speed and efficiency of TrueLark’s conversational AI.
CRM: Lack of automation fails to create a lift in conversions which limits ROI and scalability.
What our customers say
TrueLark Lead Engage vs CRM for lead conversion
| FEATURE | TRUELARK | CRM |
|---|---|---|
| Immediacy | Lead Engage follows up with digital leads via SMS upon any form fill from multiple channels. | Lacks capability to engage with multiple online leads from multiple channels 24/7. |
| Personalization | Sophisticated NLP algorithms allow it to engage in personalized, human-like conversations that allow leads to get questions answered and book appointments right in the text thread. | CRM systems don't have advanced AI engines trained on millions of actual client conversations which limits their ability to convert leads to paying customers. |
| Integration | Integrates with booking software, marketing platforms including ShopLaunch, PMS, messaging and call center software. In addition, many marketing agencies have incorporated Lead Engage into their services. | Due to lack of integrations, CRM systems can't automate scheduling, support 2-way SMS communication, create guest profiles in booking software, track lead conversion, define post-booking messages or book after hours. |
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