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Our Story


TrueLark Fuels Growth for Three Detroit Restore Hyper Wellness Locations

Business Name:

Restore Hyper Wellness


Beauty & Wellness


25-20 employees



Business Name:

Restore Hyper Wellness

Beauty & Wellness


25-20 employees



Portrait of young woman in a whole body cryotherapy chamber.

“The value of TrueLark is not just the dollars and cents of it, it’s the volume of leads that we have and how we engage with those leads.”


Monthly conversations


New bookings


Conversion to repeat clients

Founded in Austin, Texas in 2015, Restore Hyper Wellness (Restore) has emerged as a trailblazing pioneer in the wellness franchise realm. The company introduced a novel category of care – Hyper Wellness.

The company’s mission is to make Hyper Wellness accessible and affordable for everyone, so clients can do more of what they love. Restore services include biomarker assessments, IV drip therapy, intramuscular (IM) shots, mild hyperbaric oxygen therapy, whole body and localized cryotherapy, infrared sauna, red light therapy, compression and Cryoskin. In addition to supporting overall health and longevity, Restore services address chronic pain management, injury recovery, athletic performance and immunity.

In this case study, we discuss how three Restore Hyper Wellness franchises transformed their lead engagement processes. With TrueLark’s advanced AI, they were able to automate lead nurturing which helped them acquire new clients without hiring additional staff.

The Challenge

In the bustling landscape of Detroit, three Restore Hyper Wellness franchise locations faced a common challenge. They were trying to manually handle guest communications and lead nurturing. This included answering the phone from prospects and clients as well as following up with online leads. 

Owner Scott Marcus acknowledges the consequences: “If a lead came in and we didn’t follow up appropriately, they would move on to other options.”

The inability to keep up with call volume and lead submissions resulted in missed opportunities. The quest to capture every lead and ensure prompt follow-up led Marcus and his teams to seek an automation platform.

The Solution

Marcus heard about TrueLark from a fellow Restore franchisee and decided to give it a try. Initially, he was interested in the TrueLark Lead Engage feature. Lead Engage follows up with clients immediately via text after they submit an online form. When the prospect or client receives the text, the AI bot helps them with scheduling, answering questions, and providing information. Note that the prospect can book an appointment right in the text thread. In addition, TrueLark syncs with booking platforms so that when a client schedules an appointment through TrueLark SMS, it is registered in the booking platform.

First-Time Guests Doubled

TrueLark Lead Engage’s impact on client acquisition was undeniable. Marcus reported that approximately 30% – 40% of leads initiated appointments through Lead Engage, with around 30% of those converting into repeat clients. The positive client reception and quick employee adoption further exemplified the effectiveness of the solution.

Marcus reflects on the transformation: “We saw right away with TrueLark that the number of our first-time guests doubled. The guests and members are happier too because they can handle whatever they need.”

TrueLark Drives Continuous Improvement

Acknowledging the dynamic nature of technology, Marcus embraced TrueLark’s ability to adapt and improve. His teams found value not only in lead conversion but also in the continuous enhancements that fine-tuned client interactions and engagement.


The collaboration between TrueLark’s Lead Engage and the Restore Hyper Wellness franchise  is a classic example of how to modernize lead management with advanced AI. By automating interactions and personalizing conversations, TrueLark empowered these businesses to capture leads, enhance the customer experience, and drive growth. As Marcus succinctly puts it, “It’s not just the dollars and cents of it, it’s the volume of leads that we have and how we engage with those leads.”

Solution Highlights

  • Automated Lead Engagement: TrueLark’s Lead Engage feature initiated timely interactions with leads, eliminating missed opportunities.
  • Personalized Conversations: The technology adapted to the unique nuances of Restore Hyper Wellness, providing tailored and context-aware conversations.
  • Enhanced Customer Experience: TrueLark’s accuracy in understanding services and needs led to a seamless experience for potential and existing clients.
  • Increased First-Time Guest Conversion: The franchise locations witnessed a remarkable doubling of first-time guest numbers, boosting overall client engagement.
  • Streamlined Appointment Booking: The intuitive interface allowed clients to easily book appointments and manage cancellations.