TrueLark has the phones covered

Fluent AI-led appointment booking and customer support

TrueLark's simple yet powerful automated communication platform handles millions of customer support calls each year.

From single storefronts to nationwide franchisors — salons and spas, fitness studios, dental offices and many others, use TrueLark to grow their businesses.

See How It Works
Answer Every Call

Missed calls mean lost revenue. And our data shows that businesses miss more calls than they realize. TrueLark uses AI to take care of every customer who calls, every time.

Customer-friendly Texting

When a customer calls, TrueLark promptly texts back to answer their questions, handle appointment booking, and upsell services, automatically.

Customized to Your Brand

Configure from a wide variety of messaging, policy, and business preferences to ensure customer support conversations are warm, precise, and on-brand.

Connected Platform

By integrating with your business software, TrueLark can access your schedule, book and manage appointments all without requiring your attention.

So simple, so effective

TrueLark isn’t just another chatbot—it’s the modern way to take care of your customers on their terms. Our novel system responds to everyday language (and its quirks, slang, and misspellings) as naturally as you would. And it works 24/7: before, during, and after hours. It’s easily the most customizable AI out there—and it gets smarter with every interaction.

Some businesses use it in lieu of a front desk, call center, or answering service to reduce overhead and provide a distraction-free in-person experience. Book more business and save money? That’s the magic of TrueLark.


How TrueLark works

Always on

TrueLark engages your customers right after a missed call, text, form submission, or web chat.

All synced up

TrueLark connects with your calendar so you’re always up-to-date.

Keeps you informed

Summarized results and notifications ensure you’re always in the know.


Book leads instantly.

TrueLark immediately follows up via text after a customer submits a form on your website—ensuring no matter how they reach out, your customers are taken care of.

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Savvy customers want speedy answers

Savvy service businesses know customers increasingly want a sophisticated experience. TrueLark ensures you deliver consistent, secure, and friendly communication that makes them feel taken care of.

Develop your brand voice
Track caller insights
Compliant with best practices
Adapts to your unique services

Conversations handled


Revenue booked


Hours staff time saved

Seamless integration with your scheduling software


Explore a complete list of our beauty, wellness, fitness, dental, and marketing automation integrations.

View integrations

Calling Partners

If you’re a scheduling or practice management software company interested in working with TrueLark, we would love to meet you.

Find out more

TrueLark Has Your Phones Covered

It’s time to upgrade your customer experience and stop worrying about the phones. TrueLark is here to help.

Book a demo