Restore Hyper Wellness, founded in Austin, Texas, in 2015, has pioneered the concept of Hyper Wellness with services that include cryotherapy, IV drip therapy, and red light therapy. As a rapidly growing franchise network, Restore is committed to making wellness accessible and affordable for everyone. In this customer success story, we spotlight Erik Geisler, CEO and Founder of five Restore locations in Brooklyn and Westchester, New York.
The Challenge
Mr. Geisler and his teams faced significant challenges in managing leads and phone calls across his Restore Hyper Wellness studios. Key issues included:
Not Clear What Was Working and What Wasn’t: There are many steps in the marketing funnel, starting from creating an ad to generate a lead all the way to getting the lead into the door. It was difficult to understand what was not working in this process. He was not sure whether it was the promos, the ad design, the leads, the follow-up process, the confirmation process or something else.
Missed Opportunities: High call volumes and online inquiries and staff often multi-tasking at the studio often led to delayed responses or missed follow-ups. Despite using a marketing tool for lead follow-up that claimed to provide “instant responses,” Mr. Geisler found that it sometimes took up to 30 minutes to contact leads, resulting in lost opportunities.
After-Hours Coverage: A large percentage of leads came in after business hours, making it difficult to engage these prospects promptly. The existing systems were not adequately addressing this crucial time window for lead engagement. Mr. Geisler explained that TrueLark effectively extends his business hours. Clients or prospects who call or submit a form in the evening often think they’re calling during regular hours, thanks to TrueLark’s ability to handle their inquiries seamlessly.
Manual Processes: Staff were burdened with routine tasks like answering calls and scheduling appointments, detracting from their ability to focus on in-studio operations. The inefficiencies of the current lead follow-up tool meant that staff often had to intervene manually to ensure timely responses.
These challenges resulted in lost leads and reduced efficiency. Mr. Geisler recognized the need for a truly automated solution that could perform lead engagement with instant follow-up, while maintaining a personalized experience. The limitations of conventional staffing models and existing marketing tools highlighted the importance of finding a more responsive and reliable system to capture and convert leads.
The Solution: TrueLark
To address these challenges, Mr. Geisler adopted the TrueLark AI-powered client communications platform. While TrueLark offers a range of features, three were instrumental in improving lead conversion and guest experience for Mr. Geisler’s Restore studios:
Lead Engage
TrueLark Lead Engage an immediate text follow-up after a lead submits an online form, guiding them through scheduling and answering questions. Leads can book appointments directly within the text thread. If the lead doesn’t engage with the first text, Lead Engage sends two more.
Beyond speed, Lead Engage excels because the AI doesn’t just schedule—it engages. It doesn’t just send the first text; it sends responses to every guest response, immediately, allowing a lead to complete the entire intake and scheduling process within 1-2 min of expressing their interest. It’s smart enough to provide potential clients with all the information they need to feel confident about booking.
This level of interaction is powered by sophisticated AI trained not only on large language models but also on millions of med spa client conversations, as well as Restore-specific data. The result? A personalized and informed experience that drives conversions.
Virtual Receptionist
This isn’t just a tool for answering calls—it’s the same sophisticated AI that powers Lead Engage, ensuring consistency across all client interactions. Whether responding to inbound calls, engaging with leads through text, or managing existing client inquiries, TrueLark AI seamlessly handles it all. It answers questions, books and reschedules appointments, provides follow-up information, and re-engages dropped calls—all with the same depth of understanding and personalization. By maintaining a unified brand voice across every communication channel, the Virtual Receptionist creates a smooth, professional, and efficient experience for clients, whether they contact the practice by phone, text, or digital form.
Seamless Integration
TrueLark syncs with the Restore POW (Point of Wellness) platform, enabling clients to schedule appointments directly via text for a smooth booking process. Pulling availability from the Restore booking platform in real-time helps keep the appointment calendar full. In case of a cancellation after hours, another client can book the time slot immediately without requiring staff intervention.
Results
TrueLark delivered for Mr. Geisler’s Restore locations, resolving critical challenges. From maximizing lead conversion to streamlining operations and delivering actionable marketing insights, TrueLark’s AI-powered platform played a pivotal role in driving significant revenue growth and enhancing client satisfaction. Here’s a closer look at the specific benefits achieved.
1. Improved Lead Conversion
On average, each location booked 16 new leads per month and 15 existing customer appointments. The increase in lead conversions contributed to more first time visits and corresponding revenue growth.
2. Tangible ROI
TrueLark delivered an average monthly value of $3203 across Mr. Geisler’s Restore locations, driven by improved lead conversion and efficient follow-up on missed calls. With TrueLark’s cost factored in, the ROI exceeded an impressive 8.5. These results were achieved by converting leads into high-value memberships and maximizing the revenue potential of existing customers.
3. After-Hours Impact
With 61% of leads coming in after hours, TrueLark’s 24/7 availability proved invaluable. Without this coverage, many of these leads could have been lost entirely.
“It’s fun to wake up in the morning and there’s somebody new on the schedule that we’d never heard about before because they booked in the middle of the night. You’ll never get over that.” – Erik Geisler
4. Analytics for Marketing Optimization
TrueLark provides actionable insights to optimize marketing efforts by tracking lead conversion rates, response times, and booking trends. Its granular analytics reveal key behaviors such as peak booking times, preferred communication channels, and common lead inquiries, enabling tailored outreach and improved messaging. With this data, they can ensure marketing budgets are used effectively to drive higher conversions.
5. Increased Operational Efficiency
By handling routine lead management tasks, TrueLark freed up staff to concentrate on delivering outstanding in-person experiences, which improved employee satisfaction. Mr. Geisler explained that few employees are proficient at every task, and by removing the burden of answering calls, he can prioritize other skills when evaluating potential hires.
The Only Full-Service AI for Client Communications
Not all AI is created equal, and TrueLark sets the standard as a leader in the field with a singular focus on Artificial Intelligence for client communications, booking and marketing. TrueLark AI is far more advanced than a simple add-on—AI is the foundation of everything they do. Their team brings over 25 years of expertise in developing AI solutions that meet the needs of service-driven businesses like Restore Hyper Wellness.
Solution Highlights
- Automated Lead Engagement: Immediate, personalized follow-ups via text.
- After-Hours Coverage: Ensures no lead goes unanswered outside business hours.
- Marketing Analytics: Enables continual optimization of marketing strategies.
- Enhanced Customer Experience: Seamless, intuitive client interactions.
- Operational Efficiency: Frees staff to focus on high-value activities.
- Proven ROI: Over 8.5 return on investment
Looking Ahead
TrueLark is at the heart of Mr. Geisler’s ambitious growth plans. Its ability to provide instant, personalized responses across all channels ensures that his Restore locations not only capture leads but also convert them efficiently. With five locations already thriving and 10 more planned over the next few years, TrueLark’s scalability and efficiency are essential to maintaining the quality and consistency that clients expect. By removing operational bottlenecks, TrueLark allows Mr. Geisler to focus on increasing revenue at his current studios while scaling the business sustainably.
Ready to transform lead engagement at your med spa? Book a demo today.
