You own a local business. Maybe you’ve hired someone to support your marketing efforts or you’ve created your own marketing plan. You see the impressions, clicks, the engagement, but none of it seems to directly impact your bottom line. The leads aren’t converting.
If your fitness or beauty business is putting money into marketing and not seeing results, the problem might be your response time. Harvard Business Review completed a study on lead response times and found that 48% of businesses fail to respond to leads within 24 hours. That the average response time for the businesses surveyed was 42 hours, almost two days.
What isn’t highlighted in this study is how many leads never receive a response. As a local business owner, you are spinning so many plates at one time that it’s not uncommon for a few emails to be missed or a few calls to go unanswered. You’ve spent the money to get their attention but the lack of response or delayed response is causing these clients to lose interest or select another provider. Decreasing response time is the missing link to get new clients in the doors. The law of immediacy is critical.
Provide immediate responses without lifting a finger!
Lead Engage is a feature that follows up with clients immediately via text after they respond to your online marketing. It helps them with schedule, answers questions, and provides information — giving you the comfort of knowing that warm leads never go cold again.
- Sasha responds to leads within seconds with a 40%+ conversion rate.
- On average, Lead Engage customers saw a 90% engagement rate from new client conversations.
- 89% of customers prefer to receive follow-up via text. Engage your prospects and generate more revenue.
Examples
Fitness – class-based businesses:
Most fitness studios offer an introductory special for new clients. For example, 10 days for $10. When a new client completes a form on your website or through a paid social ad, TrueLark will follow up within seconds to provide your new clients with the information they need to make a purchase and schedule. Their contact information will automatically be synced with your booking platform completing the sales process without you or your staff needed to get involved.
Our business assistant can answer frequently asked questions, provide links to facilitate the purchase, get the client scheduled into their first class, and can even provide recommendations on which classes are best for beginners.
Beauty, Wellness, Dental – appointment-based businesses:
TrueLark can assist with promotions like a BOGO special for new clients or a percentage off their first visit. When a new client completes a form on your website or through a paid social ad, TrueLark will follow up within seconds to provide your new clients with the information they need to make a purchase and schedule.
Using additional features like TrueLark’s Sticky Scheduling that will suggest times that are group together with preexisting appointments to optimize your practitioner’s schedules. The client’s contact information will automatically be synced with your booking platform completing the sales process without you or your staff needed to get involved.
Our business assistant can answer frequently asked questions, provide links to facilitate the purchase, and communicate instructions on what to expect for their first visit.
Ready to convert more leads into clients?
