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AI Control Center

AI communications for appointment-based businesses

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Reports & Insights

The communication metrics you need to grow your business.

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AI-led Scheduling

Intelligent technology with human-led conversations

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Omnichannel Customer Service

Manage communications across multiple channels

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Reduce redundant tasks that take you away from what matters most.

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Grow your business with multi-location scheduling software.

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AI Omnichannel Customer Service Software

Automate client support with AI voice, text, and chat

Customer service shouldn’t be a juggling act. TrueLark brings together all your channels—text, chat, voice, and more—into one seamless conversation, powered by full-service AI that understands context, remembers customer preferences, and gets things done.

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Omnichannel Customer Service

Customer service made easy with TrueLark agentic AI

For appointment-based businesses, customer interactions are often repetitive—but each one matters. TrueLark AI handles the bulk of these interactions automatically, across every channel. Unlike many chatbot tools that get stuck outside business hours or siloed by channel, TrueLark follows through—regardless of time, handoff, or platform.

  • Automates scheduling, support, and lead response—no matter where the inquiry starts or how it shifts
  • Maintains full context across sync and async channels, whether a conversation begins with a client, staff member, or workflow tool
  • Adapts precisely to your brand voice, policies, and preferences—even in complex or multi-step interactions

Top customer service features

Appointment booking

Turn inquiries into confirmed appointments—instantly. TrueLark handles real-time booking from any channel, even after hours.

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Virtual receptionist

Our AI receptionist answers questions, schedules visits, and resolves common requests—no transfers, no voicemails, no waiting.

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Web chat

Powered by the same AI as our Virtual Receptionist, TrueLark engages visitors, answers FAQs, schedules appointments and captures leads around the clock.
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Text messaging

AI for text messaging that feels personal, not robotic. Two-way SMS that remembers conversations—even if they pause for hours or switch channels.

Turn social engagement into booked appointments. TrueLark follows up on leads from forms or links, answers questions, and stays engaged—automatically.

Sentiment analysis

Trained on millions of real customer interactions, our AI interprets tone and intent—guiding communication in a way that builds trust and helps customers successfully complete the goal of their inquiry.

Answering frequently asked questions

We program your entire customer service manual into your AI system—no limits, no shortcuts. TrueLark can be configured with as much detail as needed to ensure customers always get accurate, relevant answers.

What sets TrueLark apart from other AI customer service platforms?

Point solutions stop at surface-level automation. Our comprehensive platform goes further—delivering personalized, business-specific responses. Our AI doesn’t guess. It knows.

Missed calls

Most people don’t leave a voicemail—but that doesn’t mean the opportunity is lost. TrueLark is triggered by both missed calls and voicemails, reaching out automatically to re-engage and assist.

Conversation nudges

Our patented MIDGO* AI is goal-driven, not passive. It guides each conversation forward—encouraging customers to book, confirm, or complete the task they originally contacted the business to handle.
*Mixed Initiative Dialogues with Goal Orientation (US Patent, Apr 2021)

Industry leading AI customer communications software

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Rated 4.8/5.0 stars on Capterra

Omnichannel customer support

Connected conversations. Seamless service.

Today’s customers don’t just use one channel—they move between text, chat, voice, and other tools, often in the same interaction. TrueLark’s AI-powered omnichannel customer service software ensures every interaction stays consistent, no matter where it started or where it goes.
seamless conversations

Agentic AI communications

Intelligent engagement, every step of the way

Most AI customer support tools rely on rigid scripts. TrueLark is different. Our agentic AI actively drives each customer interaction forward by understanding context, interpreting tone, and identifying intent—not just responding to keywords.

Built specifically for appointment-based businesses, TrueLark automates repetitive tasks while remaining adaptable enough to handle complex issues. Whether the conversation requires quick scheduling or multiple follow-ups, our AI maintains continuity and ensures the customer always gets where they need to go.

Customer service automation

Automation that powers better experiences

Repetitive tasks slow down your customer service team and frustrate your clients. TrueLark removes the friction by automating everything from appointment confirmations to FAQ responses, freeing up your staff to focus on high-value interactions. Let our AI handle the routine, so your human agents can handle the exceptional. Reduce response times, improve accuracy, and turn more inquiries into results—without needing to hire more staff.

Omnichannel customer service case studies

Beauty & Wellness

$3200

additional revenue per month

8X

ROI

16

new leads booked per month

“It’s fun to wake up in the morning and there’s somebody new on the schedule that we’d never heard about before because they booked in the middle of the night through TrueLark. You’ll never get over that.”

Erik Geisler
CEO, Founder, Restore Hyper Wellness Multi-Franchise Owner

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Beauty & Wellness

433

Conversations per month

81%

Conversation handle rate

27%

Booking request conversion

“TrueLark facilitated an average of 28 online bookings per week, with 17 occurring after hours, contributing to an additional monthly revenue of approximately $26,000.”

Cindy Reynolds
Owner, Mermaid Hair Extensions

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Beauty & Wellness

68%

Calls fully handled by AI

644

Conversations per month

$7.3K

Revenue booked per month

“TrueLark is our catch-all when we can’t get to the phone in time, and it’s been a really big savior for us.”

kaite sadowski
ananda hair studio, operations director

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Beauty & Wellness

20%

Avg. conversion rate

3774

Avg. monthly submissions

191

Avg. campaigns per month

“Before TrueLark, we used spreadsheets to track leads. With Lead Engage, having the text go out immediately and tracking the lead all the way through to booking without staff having to think about it has been beneficial to all of our Restore clients.”

Kallie Hardy
Senior Account Director at FUEL Marketing

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Beauty & Wellness

30

Average new clients/month

78%

Conversation handle rate

$2400

Additional revenue/month

“With TrueLark, clients can have undivided attention whether they’re in the salon or outside the salon, and for the clients that are not in the salon, TrueLark really helps with that.”

Weena Jerome-Alexandre
Owner, Renaissance Curls

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Beauty & Wellness

73

Clients using Lead Engage

30%-55%

Lead conversion rate

1-2 days

Time to onboard Lead Engage

“Since adopting TrueLark, we have had a lot more referrals and people reaching out to us via word-of-mouth. This is simply because of the results we’re getting for our clients. That means more to us than any new client. We made a really good decision in partnering with TrueLark.”

Marcus Slater
AdCloud CEO

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blo Blow Dry Bar logo. TrueLark AI beauty client
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Frequently Asked Questions

TrueLark combines the power of agentic AI with deep configurability to serve appointment-based businesses more effectively than generic support tools or point solutions.

Our AI handles real conversations across voice, chat, and text—understanding intent, maintaining context across channels, and adapting to your brand’s tone and policies.

Unlike traditional bots, TrueLark is trained on millions of real interactions and can automate both simple tasks and complex customer journeys without handoffs or delays.

TrueLark supports a robust set of features that deliver seamless support and automation across channels:

  • Virtual Receptionist: Answers calls, resolves common requests, and handles scheduling around the clock.
  • Web Chat: A smart chatbot that engages visitors and captures leads from your website.
  • Business Texting: Two-way SMS that preserves context and supports asynchronous communication.
  • Social Media CTAs: Follows up automatically on form submissions and links from your social channels.
  • Sentiment Analysis: Interprets tone and guides interactions to positive outcomes.
  • Appointment Booking: Enables clients and prospects to schedule appointments in their channel of choice, day or night.
TrueLark automates a wide range of front office tasks so your team doesn’t have to. From missed calls to new leads, our AI handles common workflows instantly and accurately—keeping customers engaged and your operations running smoothly.
  • Missed call follow-up: Automatically re-engage callers whether or not they leave a voicemail.
  • Appointment booking and rescheduling: Self-service scheduling 24/7 integrated with your booking platform or other business software..
  • Answering FAQs: Deliver consistent, accurate answers to an unlimited number of common customer questions.
  • Lead capture and qualification: Respond to new inquiries instantly and provide all the information they need to confidently book an appointment or claim an offer.
TrueLark is highly configurable. We work with you to ensure the AI communicates in a tone and style that reflects your brand. Our team programs your service manual, policies, and preferred phrasing into the system. You can further customize as needed. The result: engagement that is natural, helpful, and on-brand at every touchpoint.
We program your entire customer service manual into your AI system. This includes business policies, service details, and workflows during onboarding—no matter how complex or specific. TrueLark AI references these configurations in real-time to provide accurate information across all channels. You have full control to update and refine details anytime, and our team ensures performance through ongoing support.
Omnichannel support is tightly integrated with TrueLark’s full suite of features, including scheduling, marketing automation, customer service and analytics. This means every customer interaction—from a web chat to a missed call—can trigger workflows, inform campaign targeting, or surface insights. It’s all part of the TrueLark AI Control Center, an agentic AI platform that unifies your operations across touchpoints, channels and locations.

See our AI customer communications software in action

From centralized scheduling to location-level customization, TrueLark handles complexity so your teams don’t have to. Book a demo to see how our AI streamlines operations across every site—no matter how many you have.
Meet TrueLark

The AI Control Center built for appointment-based businesses

TrueLark is the smartest, most powerful AI communications platform for the dental and wellness industries. It automates customer service-related workflows across every channel your customers use including the following:

Scheduling

AI-powered scheduling across text, chat, voice and booking platforms 24/7.

Marketing

Send automatic SMS follow-ups to convert new leads, fill schedules, and drive repeat bookings.

Insights

Track what’s working—and fix what isn’t—with clear data.

Multi-location

Brand-wide consistency with custom settings for each location
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