Product Tips

Delight Your Customers: How AI Creates A Better Customer Experience

We live in a consumer-driven market. Consumers have high expectations of the businesses that they choose to spend their money with. From quick response times, personalized experiences, to outstanding customer service, these elements are vital for the success of local businesses. As any business owner knows, it can be easy to have things fall through … Continued

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Product Tips

Intro Offers Not Converting? Here is the Missing Link.

You own a local business. Maybe you’ve hired someone to support your marketing efforts or you’ve created your own marketing plan. You see the impressions, clicks, the engagement, but none of it seems to directly impact your bottom line. The leads aren’t converting. If your fitness or beauty business is putting money into marketing and … Continued

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Fitness

Think Differently: Alternatives to Hiring Staff

COVID19 has challenged business owners to think differently. From diversifying revenue streams, offering online content, to changing operational best practices, this is an opportunity to reimagine how business gets done. For many business owners, staffing is one area of operations that can drastically change to better accommodate COVID restrictions and reduce financial resources.  If you’re … Continued

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Dental

3 Ways TrueLark Will Enable Dental Practices to Operate in the “New Normal”

Dental practices are in the midst of operating in the “new normal”, but it is anything but “business as usual”. Practices are looking to overcome operating with reduced staff due to cost and social distancing considerations, rescheduling hundreds of appointments canceled during the shutdown, and re-engaging cold prospects to bring them in for checkups and … Continued

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News

Booking Data Points to a Recovery Trend in Beauty, Fitness, and Wellness Industry

COVID19 has rocked local business owners’ worlds and has left us wondering what is next? What does the future of the fitness, beauty, and wellness industry look like? Business owners are reconsidering many facets of their business to adjust to the new normal and keep their business afloat. TrueLark has been tracking the booking data … Continued

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Fitness

Beauty, Wellness and Fitness: A view of the industry during COVID19 from the front lines

The Beauty, Wellness, and Fitness industries, collectively a $124B industry in the US, have been hit especially hard by COVID-19. Billions of dollars of revenue have been lost over the last few weeks. Hundreds of thousands of staff have been laid off. Some businesses have had to shut down forever, with many more facing an … Continued

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