Thinking Differently

If you’ve ever been to Enrique Gomez’s gym, you’d know he thinks differently. One half of his gym’s exercise space is dedicated to heart pumping, adrenaline rushing workouts with lighting, music and energy that’s more akin to a nightclub than a gym; while the other half of the space is dedicated to restorative stretching in an environment that exudes the comfort and tranquility of a spa. Through the combination of these very different services, Sensory Fitness has captured the attention of the Miami market. What also captured the attention of the Miami market was the high quality of customer service and personalized approach to customer engagement.

The Conundrum

However, while success and expansion are what every entrepreneur seeks, with more space and more classes and more customers, Enrique faced a conundrum. How could he continue to meet every customer and answer every call with the intimacy, personalization and quality that they had come to expect – and which was a key ingredient in the Sensory Fitness magic sauce – when he wasn’t available?


The Solution

His initial approach was to hire more resources on the front desk. However, it quickly became apparent that this extra resource wasn’t able to respond to calls and questions with either the speed, efficiency or level of personalization and authenticity that Enrique and his customers expected. So, he turned instead to technology. Technology in the form of Sasha for Fitness.

Powered by TrueLark, Sasha for Fitness is an AI assistant that responds to incoming customer calls – whatever the volume, time or inquiry. Not only can it answer calls in a natural human conversation style, it can quickly and intelligently answer appointment and rescheduling requests, and general information requests such as services and hours – all via text message. It can easily be personalized in the brand tone of a company, and because it understands context it never forgets a customer – when they last visited and service preferences. Sensory Fitness has experienced the value of this first-hand with client feedback comments including “you guys are spectacular!” and “thank you for the amazing customer service”.

Saving $30K a year

Sasha For Fitness integrates seamlessly with Sensory Fitness’ booking software, so appointment scheduling and class registrations are all automated and immediately updated. In fact, the richness of customer interaction and seamless integration with Sensory Fitness’ systems has meant Sasha For Fitness is signing up around 10 new members every month – which translates to over $1,500 in additional recurring monthly revenue.

The ability to both personalize and automate the majority of customer call engagement – and to Enrique’s exacting standards – allowed for easy and success scale as the gym took on more exercise space. It also ensured continued excellence in customer care, and an error-free booking system. While these benefits alone would have been success enough for Sensory Fitness, they also realized over $30k in annual cost savings because Sasha For Fitness performs so well, there is no longer a need for additional front desk resource.